01
INITIALIZATION

Query Hydration

PROCESS

Gathers user context: recent actions, following list, and preferences. The system builds a "who are you" profile for this specific request.

GROWTH STRATEGY

Maintain a clear profile niche so the system can hydrate accurate context for your target audience.

02
CANDIDATE SOURCES

Candidate Retrieval

PROCESS

Retrieves ~1,500 initial candidates from In-Network (Followers) and Out-of-Network (Social Graph/Embeddings) sources.

GROWTH STRATEGY

Follower engagement is the baseline; Embeddings are your ticket to reaching non-followers.

03
VALIDATION

Filtering & Safety

PROCESS

Excludes duplicates, stale content, blocked authors, or muted keywords. Visibility Filtering (VF) rules are applied here.

GROWTH STRATEGY

Avoid reposting identical content to stay clear of deduplication filters. Maintain high account health.

04
CORE ENGINE

Heavy Ranking

PROCESS

The core stage. Uses Transformer models (Phoenix) to predict interaction probabilities (Likes, Replies, RTs) for each tweet.

GROWTH STRATEGY

Design for high-value signals: replies and dwell time have massive impact on the weighted sum.

05
DELIVERY

Selection & VF

PROCESS

Selects Top-K and performs final safety, diversity (author/topic), and fatigue checks before delivery.

GROWTH STRATEGY

Avoid spamming multiple posts at once to prevent Author Diversity attenuation.

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